You may be new to this term, but thanks to this article, you will now want to put it into practice. If you are in the process of selling or renting your home, this real estate marketing technique will help you prepare and decorate your home to increase your chances of finding a tenant quickly and efficiently. In other words, home staging consists of enhancing the positive characteristics of the property to optimize its appearance and presentation.
Originating in the United States in the 1970s, it was introduced in Spain only a decade ago, but it has proven to work. The latest survey published by the Spanish Association of Home Staging (ASHE) stated that in 88% of the cases, the property rented in less than 15 days and 47% in less than 7 days and 75% of the properties found a buyer in less than 90 days and 55% in less than 40 days.
what is home staging?
In 1970, Barbara Schwarz introduced the concept of home staging and associated an irresistible advantage: the ability to significantly reduce the selling or renting time of properties prepared with this technique compared to those that do not use it.
Its main advantage is the ability to generate an instant attraction in potential buyers through photographs, without the need for a deep renovation of the property.
Some of the most common techniques are:
- Depersonalization: eliminate everything related to the owner: photographs, souvenirs… This will make the future tenant imagine living in your home.
- Neutralize the decoration: Neutral colors and elements are used in the decoration to attract more buyers.
- Improved lighting: natural light is maximized and artificial lights are strategically used to highlight the property’s features.
In general, the objective is to present the property in the most attractive way possible, highlighting its strengths and creating a pleasant and welcoming environment for potential buyers or tenants.
Advantages of home staging
A buyer or a person who is going to rent a property looks at the location, the price or the type of property. However, one of the parts that weighs most heavily when making a decision is the interior. The first impression is crucial to make a good impression on buyers or tenants. This is where home staging comes into play, offering:
- Attract more visits: generates a greater number of visits to the property, which increases the chances of finding a buyer.
- Minimize price negotiation: by presenting the property in an attractive and welcoming manner, you reduce the likelihood that interested parties will try to negotiate the price down.
- Improves perceived value: If visitors find themselves in front of a clean, well-lit space with a pleasant atmosphere, they are more likely to imagine themselves living there.
- Savings for the seller: the less time the property is for sale or rent, the less maintenance costs the seller will have to assume.
If you are thinking of selling or renting your home, but you are afraid of time, IDE Interiorismo can help you get the most out of your home and get it ready and maximize the chances of selling or renting as quickly as possible.
